{"id":2490,"date":"2013-10-07T12:18:59","date_gmt":"2013-10-07T16:18:59","guid":{"rendered":"http:\/\/kasperskydaily.com\/uk\/?p=2490"},"modified":"2020-02-26T15:07:48","modified_gmt":"2020-02-26T15:07:48","slug":"kis-multi-device-the-uk-launch-party","status":"publish","type":"post","link":"https:\/\/www.kaspersky.co.uk\/blog\/kis-multi-device-the-uk-launch-party\/2490\/","title":{"rendered":"Malware Mules, Mind Reading and KIS Multi-Device: The UK Launch Party"},"content":{"rendered":"<ul>\n<li>The time: 6.30 pm<\/li>\n<li>The date: a dusky evening in early autumn (3 October to be precise)<\/li>\n<li>The place: The Mayor of Scaredy Cat Town, a subterranean \u2018speak-easy\u2019 bar in central London<\/li>\n<li>The event: the UK press launch of Kaspersky Lab\u2019s new flagship consumer product: Kaspersky Internet Security \u2013 Multi-Device.<\/li>\n<\/ul>\n<p>As we turned down a bustling London side street, walked into a restaurant and then quite literally climbed through a fridge door to access the subterranean \u2018speak-easy\u2019 bar The Mayor of Scaredy Cat Town, we began to feel a little bit like Alice in Wonderland.<\/p>\n<p><a href=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/86\/2013\/10\/05192119\/kid-uk-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2494\" alt=\"kid uk\" src=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/86\/2013\/10\/05192119\/kid-uk-1.jpg\" width=\"640\" height=\"420\"><\/a><\/p>\n<p><b>Curiouser and curiouser<\/b><\/p>\n<p>The atmosphere of mystery and intrigue thickened as expectant guests started to arrive and to sample a delicious range of themed cocktails (Malware Mule or Security Sling, anyone?). Each guest had been sent a secret password in advance which they had to bring along with them. We knew that we were in for an unusual and intriguing evening and we weren\u2019t disappointed.<\/p>\n<p>Once all the guests had entered via the fridge, helped themselves to a Cyber Sour and made themselves comfortable, Lee Sharrocks, Consumer Sales Director at Kaspersky Lab UK, welcomed the journalists and gave a brief introduction to our brand new award-winning security solution, <a href=\"https:\/\/www.kaspersky.co.uk\/free-trials\/multi-device-security\" target=\"_blank\" rel=\"noopener\">Kaspersky Internet \u2013 Security Multi-Device<\/a>. Then, magician and mind reader Oliver Fray, took to the floor.<\/p>\n<p><a href=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/86\/2013\/10\/05201817\/IMG_0887-rotated.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2491\" alt=\"IMG_0887\" src=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/86\/2013\/10\/05201817\/IMG_0887-rotated.jpg\" width=\"480\" height=\"640\"><\/a><\/p>\n<p><b>That\u2019s magic<\/b><\/p>\n<p>Oliver enthralled the audience with an astonishing performance in which he guessed not only the passwords of eager volunteers, but other personal details of their lives. Both entertaining and wildly disconcerting, Oliver\u2019s display reminded us of the risks that carelessly oversharing information can present, and that we are all vulnerable to having our personal information exploited.<\/p>\n<p>Kaspersky Lab recently carried out some research in collaboration with a German university into consumers\u2019 perceptions of online safety. Interestingly, the research suggests that mobile devices have now become such intrinsic components of our daily lives that they have assumed the role of emotional companions. This strong emotional connection we feel for our smartphones makes us blind to the potential online threats that they can expose us to, and vulnerable to online exploitation.<\/p>\n<p><a href=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/86\/2013\/10\/05201816\/photo-4-rotated.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2492\" alt=\"photo (4)\" src=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/86\/2013\/10\/05201816\/photo-4-rotated.jpg\" width=\"480\" height=\"640\"><\/a><\/p>\n<p><b>Malware beware<\/b><\/p>\n<p>As Oliver finished up, Senior Security Researcher David Emm delivered a short but fascinating overview of today\u2019s security landscape. Did you know that more than 200,000 new malware samples are discovered every day? That 73% of Europeans now use more than one device to access social networks? That 17% of Brits confess to sharing \u2018more than they probably should\u2019 on social media, and that four in ten people in the UK can\u2019t tell when a friend\u2019s online account has been hacked? In the face of these statistics, it\u2019s startling to think that the majority of consumers have little or no adequate protection in place for their connected devices.<\/p>\n<p>Which leads us neatly back to the concept behind the evening\u2019s party. In a nutshell, consumers are connected to the internet more frequently and via more devices than ever before. And Internet threats can reach you from any device \u2013 smartphone, tablet, ereader \u2013 not just the traditional PC. It is vital in today\u2019s age of multi-connectivity that you protect yourself across all of them.<\/p>\n<p style=\"text-align: center\">\u00a0<a href=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/86\/2013\/10\/05201812\/Infosecurity-ladies-scaled.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-2493\" alt=\"Infosecurity ladies\" src=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/86\/2013\/10\/05201812\/Infosecurity-ladies-scaled.jpeg\" width=\"494\" height=\"658\"><\/a><\/p>\n<p><b>Multi-device daiquiri? Yes please\u2026<\/b><\/p>\n<p>As the journalists absorbed the information they\u2019d been given, chatted with Kaspersky Lab spokespeople, mingled with the mind reader (who left a string of perplexed and delighted faces in his wake wherever he turned) and enjoyed the Multi-Device Daiquiris (definitely our favourite), the evening gradually drew to a close. No one left empty handed: guests filed back through the fridge and out into the night clutching goody bags filled with branded chocolate, vodka, jelly beans and of course a copy of KIS MD.<\/p>\n<p>For more photos from the evening, check out our album on <a href=\"https:\/\/www.facebook.com\/media\/set\/?set=a.599108193481253.1073741825.113123578746386&amp;type=1\" target=\"_blank\" rel=\"noopener nofollow\">Facebook<\/a>.<\/p>\n<p>Think about it? We do. To download a free 30 day trial of KIS MD,\u00a0<a href=\"https:\/\/www.kaspersky.co.uk\/free-trials\/multi-device-security\" target=\"_blank\" rel=\"noopener\">click here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The time: 6.30 pm The date: a dusky evening in early autumn (3 October to be precise) The place: The Mayor of Scaredy Cat Town, a subterranean \u2018speak-easy\u2019 bar in<\/p>\n","protected":false},"author":200,"featured_media":2495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[180,447],"class_list":{"0":"post-2490","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-kaspersky-internet-security","9":"tag-multi-device"},"hreflang":[{"hreflang":"en-gb","url":"https:\/\/www.kaspersky.co.uk\/blog\/kis-multi-device-the-uk-launch-party\/2490\/"}],"acf":[],"banners":"","maintag":{"url":"https:\/\/www.kaspersky.co.uk\/blog\/tag\/kaspersky-internet-security\/","name":"kaspersky internet security"},"_links":{"self":[{"href":"https:\/\/www.kaspersky.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kaspersky.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kaspersky.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kaspersky.co.uk\/blog\/wp-json\/wp\/v2\/users\/200"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kaspersky.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=2490"}],"version-history":[{"count":2,"href":"https:\/\/www.kaspersky.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2490\/revisions"}],"predecessor-version":[{"id":18850,"href":"https:\/\/www.kaspersky.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2490\/revisions\/18850"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kaspersky.co.uk\/blog\/wp-json\/wp\/v2\/media\/2495"}],"wp:attachment":[{"href":"https:\/\/www.kaspersky.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=2490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kaspersky.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=2490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kaspersky.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=2490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}