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Tech-savvy or naïve? 73% of millennials admit they do not always verify the authenticity of their online connections

11 March 2025

A new study from Kaspersky has uncovered an unsettling naivety in the digital behaviour of millennials. As the first generation to grow up with social media, millennials pride themselves on their technological prowess. According to the survey, 71% consider themselves the most digitally literate members of their households. Despite this self-assuredness, seven in ten (70%) respondents admitted that they do not always verify the authenticity of their digital connections. This finding is substantial when we consider that nearly two-thirds (64%) of millennials have encountered someone online that they believe misrepresented or distorted their true identity.

One in ten millennials misrepresented their true identity on social media
Digging deeper, the study found that more than one in ten (14%) millennials have, at some point, used a fake name, created a fake profile or deliberately pretended to be someone else on social media. This statistic underlines a disturbing trend: digital misrepresentation is not solely the domain of a few deceitful users but is also a behaviour embraced by some millennials themselves.

Ruth Guest, cyberpsychologist and founder of the social media safety game, Sersha, comments: “When we trust our own digital savvy implicitly, we may overlook the possibility that others are not as genuine as they appear. In some cases, individuals with strong narcissistic, psychopathic or Machiavellian traits exploit this trust through catfishing and other deceptive tactics.”

The repercussions of such behaviours are evident, with 38% of millennials reporting negative experiences due to misplaced trust online and 69% saying they are less likely to trust and form relationships online. Perhaps most surprisingly, despite all of this, 44% of millennials say they still trust information shared within their onlinecommunities.

How millennials can strengthen their digital defences
“As the primary digital administrators in households worldwide, it is up to themillennials themselves to identify and address their generation's naivety and misplaced confidence. Their role extends beyond their own use, influencing the broader onlinecommunity through the management of others' digital lives,” Marc Rivero, Lead Security Researcher in the Global Research & Analysis Team (GReAT) at Kaspersky, says. “By taking proactive steps like verifying identities, managing personal data, and staying informed on cyber threats, millennials can maintain the control over their onlinesafety and reduce the risk of deception. The digital habits they cultivate not only safeguard their own security but also set a precedent for younger generations and less tech-savvy individuals, reinforcing a culture of vigilance in an increasingly deceptive online landscape.”

The following recommendations and resources can help millennials and their families and friends to navigate the risks that come with digital interactions:

  • Verify identities: Reverse image searches, cross-check profiles and request video calls to confirm a person matches their pictures.
  • Cross-reference information: Check for reputable sources to back up any information shared online to avoid spreading or engaging with misinformation.
  • Manage personal information: Limit what can be seen and shared. Be cautious about what’s being shared online and adjust privacy settings to limit access to sensitive data. Use an online privacy checker to assist with this.
  • Be cautious with geotagging: Posting specific places visited frequently can unintentionally reveal movement patterns. When using geotags, opt for abstract or non-specific locations.
  • Be mindful of others' data: When sharing information that involves other individuals, always obtain their consent. Treat others' personal data with thesame level of care and respect as one’s own.
  • Stay informed about digital scams: Keep informed on common online scams and red flags, ensuring everyone remains vigilant. The Kaspersky Daily blog offers up-to-date tips.
  • Use strong passwords: Use a reliable security solution like Kaspersky Password Manager to generate and secure unique passwords for every account; resist thetemptation to reuse the same password for more accounts.
  • Install updates: Keep apps and software up-to-date to patch security vulnerabilities and ensure optimal security for all devices. Additionally, use antivirus software like Kaspersky Premium to protect against threats like malicious links and identity theft in real time.


For additional tips on safeguarding personal data online, refer to the anti-doxing checklist.

To access the full research report, visit the link here.

 

Tech-savvy or naïve? 73% of millennials admit they do not always verify the authenticity of their online connections

A new study from Kaspersky has uncovered an unsettling naivety in the digital behaviour of millennials. As the first generation to grow up with social media, millennials pride themselves on their technological prowess. According to the survey, 71% consider themselves the most digitally literate members of their households. Despite this self-assuredness, seven in ten (70%) respondents admitted that they do not always verify the authenticity of their digital connections. This finding is substantial when we consider that nearly two-thirds (64%) of millennials have encountered someone online that they believe misrepresented or distorted their true identity.
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About Kaspersky

Kaspersky is a global cybersecurity and digital privacy company founded in 1997. With over a billion devices protected to date from emerging cyberthreats and targeted attacks, Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection, specialized security products and services, as well as Cyber Immune solutions to fight sophisticated and evolving digital threats. We help over 200,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com.

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